CHARGE lets you take control of your financial future and turn your dreams into achievable financial goals.
After graduation from university and a step into the "real world", I quickly learned that I didn't know what to do with my paycheque. Do I save it, invest it, shop till I drop - what do I do?! After talking to my friends about it, turns out, I wasn't alone and no one my age knew what exactly was the right thing to do. When the chance came to choose my capstone project's topic, I knew I wanted to investigate more about financial literacy and the role money plays in young people's life.
For this capstone project, I chose to follow the Nielsen Norman Group's Design Thinking which has the following six steps. Here's how these steps were followed in this project:
Nine out of ten Canadians between 18 and 24 are feeling overwhelmingly stressed about their financial health. Consequently, financial literacy - or the lack thereof - is a significant stressor for young adults. This stress is heightened for first-generation and young immigrants who lack social support and cannot fully take advantage of the Canadian financial system.
The goal of user research was to understand how our users feel about their current financial knowledge, and what their ideal personal financial management looks like.
I believe that young adults are willing to spend significant time learning about personal finance and how to meet their financial goals.
Our users spend a lot of time not only thinking about finances, but also managing it. They have robust (but inefficient) systems in place.
User are having difficulty applying financial knowledge to their own lives and feel like they lack a starting point
Users want to gain financial independence and “optimize [their] paycheque". In addition, users are thinking about long-term financial goals (eg. buying house, saving for a family) way more than short-term goals.
User don’t think about their finance on a daily basis and prefer it that way. Prefer the “set-it-and-forget-it” thinking.
User are exhausted and overwhelmed with information only. Users now desire actionable advice and support.
Growth (ie. career, monetary) is important to the user. Momentum is key to keep the users motivated and excited about personal finance.
Users don’t like long spreadsheets and budget trackers. Hands-off approach to personal finance is ideal.
enable first-generation and young immigrants to craft a financial action plan so that they feel more confident in making informed decisions towards their financial goals?
Kiara embodies the first-generation Canadian. Keeping her mind, there are two opportunities to help our users:
Our users seek more actionable advice (opportunity #2) more than wanting more theoretical financial information (interview theme #1).
The task flow allows the user to set several long-term financial goals and ideate an action plan on how they can use their current income to meet these financial goals. The goal was the task flow was to provide the user a sense of control over their finances and create achievable financial goals.
Goals
Current Finances
Monthly Allocation
Dashboard
Goals
Current Finances
Monthly Allocation
Dashboard
Goals
Current Finances
Monthly Allocation
Dashboard
Onboarding
Goals
Current Finances
Monthly Allocation
Dashboard
Onboarding
Goals
Current Finances
Monthly Allocation
Dashboard
Onboarding
Goals
Current Finances
Monthly Allocation
Dashboard
To bring the whole product to life, here's the responsive marketing website to highlight CHARGE's key features.
