Infinite Gameplay 2021

It's 2021 - students have been studying remotely for a whole year and it's time for Frosh! Historically, it has hosted up to 500+ students and is the biggest event at Schulich School of Business, York University, but now, how we can translate the excitement online? Here's how 👇

Project Outline

Goal: Demand generation translated into ticket sales
Preparation: May 2021 - August 2021 (16 weeks)
Event: September 2021 (7 days)
Deliverables: Social Media videos and graphics, communication assets, merchandise design
Tech Stack: Google Drive, Doc, Slide, and Sheet; Canva, Adobe Premier Pro, Zoom, Slack,
Role: VP Marketing (leading a team of 4 members)

Introduction

The following slide deck was created as part of the written assignment for the Ontario Internship Program 2024.

Infinite Gameplay Teasers and Theme Reveal

The theme reveal hints that the daily levels! In addition, each of the clips came together to create an Instagram grid to create the illusion that Ridley was running through our Instagram page!