Hi, I'm Zara!

A marketing consultant who gets excited about efficient workflows that makes everyone's lives easier with a knack for visual design*!

*Coloured-coded labels are my love language

Case Studies

CHARGE

UI/UXΒ Capstone Project
CHARGE was the culmination of my 12-week UX Design Bootcamp. From user research to user testing and final UI design, this case study showcases the complete end-to-end process.
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Koko Chu

Website Redesign
Redesigned Koko Chu's homepage to create a memorable visual brand, improving overall user experience and engagement.
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Infinite Gameplay

Schulich Orientation Week 2021
As a VP of Marketing for a 7-day virtual world, here's everything that went into the implementation and completion of an unforgettable experience!
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My Super Powers ⚑

Graphic & Web Design
Digital Marketing
🚧 Project Management
🌐 Go-To-Market Strategy
πŸ‘€ Competitive Analysis
πŸ“² Social Media Strategy
πŸ“© Email Marketing
Content Design
πŸ“‘ Content Management System
πŸ” User Research
πŸ“… Workflow Optimization
πŸ—‚οΈ Information Architecture